In 2023, Flight Centre partnered with Intrepid to run a global acquisition campaign aimed at tapping into a younger market. The campaign included a competition where customers could win an Intrepid experience for two through the Flight Centre channel. The goal was to acquire 500,000 new customers.

Although the look was driven by the Flight Centre brand, the design incorporated Intrepid’s down‑to‑earth, adventurous vibe, reflecting its core purpose of connecting people around the globe. The design is fun and rustic, featuring hand‑drawn illustrations, while still standing out with Flight Centre’s signature red. The lock‑up stayed true to Flight Centre’s style, while nodding to the prize experience for two.

The campaign launched digitally across all Flight Centre markets worldwide and brought in 120,000 new customers in its first week.